Mobitech · From workflow to your MVP
Subscription workflows: understand the offer before paying
Study Calm, Duolingo and Revolut subscription workflows: benefits, plan selection, trials and ways to continue without buying.
Before integrating purchases in your app, define what triggers the offer and what someone needs to understand to choose. These references show different ways to prioritize benefits and plans. Separate visible evidence from your hypotheses: none of these layouts is evidence of conversion performance.
Questions to ask before coding
- Does the benefit connect to the action before the paywall?
- Is the billed period distinct from a monthly comparison price?
- What happens when someone closes the offer or postpones the decision?
Workflows to compare
Calm · iOS
Calm’s paywall connects the announced plan with a subscription offer. For an MVP, this reference helps discuss the order of promise, benefits and trial terms. Follow the surrounding captures to understand when the offer appears.
Can you explain the offer through a task-related benefit while keeping post-trial terms readable?
Duolingo · iOS
Comparing an individual plan with a family plan requires more than a price difference. This Duolingo capture lets you examine selection, duration and alternatives. In your product, separate the comparison amount from the amount and period actually billed.
Before continuing, can someone identify the selected plan and the period they will pay for?
Revolut · iOS
An offer bundling several services can become difficult to scan on a small screen. Revolut’s Premium presentation provides a reference for reviewing the order of benefits and the option to postpone. Adapt it to the paid feature closest to your user’s immediate need.
Which benefit belongs first, and how does someone continue without choosing the offer?
How to read these references
Field notes describe archived captures, not app performance. Capture dates appear on each app and screens keep their original language. The current editorial selection covers iOS; the full catalog also includes Android references. Notes are public; screen access remains the same: one preview workflow per app with up to 4 visible captures, then 3 workflow unlocks per calendar month with a free account. Pro provides access to all available workflows.
